Fashion Journalism and Scholarship Essay Example | Topics and Well Written Essays - 500 words

Fashion Journalism and Scholarship - Essay Example The paper "Fashion Journalism and Scholarship" talks about the fashion Scholarship and Journalism. According to McRobbie, (2013), fashion journalism emphasize on visual information so that the magazine, newspapers and computer writings published by fashion journalists are scarce in written information but have many visual objects used to take into custody of the attention of the audience thus being able to influence them. Therefore, fashion journalism integrates fashion designs and journalism skills to present media information that has the potential to influence people. It also facilitates writing, reporting and criticizing of fashion design aspects. Scholarship of fashion provides detailed information about fashion designs, their purpose and the people to whom the fashion trend is applicable. Thus, unlike fashion journalism, scholarship journalism does not aim at increasing money from the designs by using visual information but provides appropriate details from which consumers are able to make their decisions. Fashion journalism promotes making of uniform decisions because individuals are influenced by what they see in the newspapers, magazines or articles and do not pause to ask its relevance to them while in scholarship journalism individuals have details that enhance proper decision making. In scholarship fashion individuals have to gather information that will convince consumers that their designs are better than others and why so that they are convinced to purchase them.